com Renata Beltrão
Dates: August 19th and 26th, September 02nd and 09th
Mondays
Hour: 19h to 21h
Duration: 4 meetings
Audience: general interested parties
Investment: R $ 320,00
Online course
Live, via video conferencing platform
Recorded classes available for a limited time only
Includes certificate at the end
There are few Brazilian cultural institutions that can count on professional communication teams or specialized agencies that help them in their mission to connect with the public. Especially in the case of small and medium-sized institutions, the mission of publicizing projects and activities ends up being carried out by people without specific training in communication, and who often accumulate other functions.
This course aims to help these professionals understand the universe of digital communication in cultural institutions and discover techniques and tools to make everyday life easier and promote efficient communication – within each person's real possibilities of action. The course will be based on real and recent case studies, free online tools and practical exercises based on the reality of the participants.
Agenda
Class 01 – Calibrating work potential in communication
- Why communicate? And who communicates?
- What needs to be done x What can be done
- Where are the audiences and how to reach them.
- PRACTICE: Make your institution “findable”: the possibilities of Google My Business
Class 02 – Consistency on social media: part 1
- This algorithm thing: how social networks work
- Most used platforms and their potential today
- PRACTICE: Building coherence in the message – Text and Design using free tools such as Chat GPT and Canva
- BONUS: How to use images on the internet without infringing copyright – image banks and Wikimedia Commons
Class 03 – Consistency on social media: part 2
- Understanding the “sales funnel” in the reality of culture
- PRACTICE: How to create an editorial line and posting calendar
- Tools (free and paid) for scheduling posts
- BONUS: Metrics in digital communication
Class 04 – Organizing to disorganize: simple techniques and tools for personal planning
- Build an “external hard drive” for your mind
- PRACTICE: Use Trello and Notion to organize your ideas
- BONUS: Shared organization: how to establish a communication process
Renata Beltrão
MAM friend has 20% discount. Be part!
Students, teachers and retirees have a 10% discount
Doubts:
cursos@mam.org.br
WhatsApp: 11 99774 3987
By participating in this activity/event, you authorize, free of charge and definitively, MAM – Museu de Arte Moderna de São Paulo, to use your image, voice, biographical data and characteristic signs, captured in video, audio, photography and prints, for the purposes of recording, disseminating and promoting the Museum's activities, in any means, vehicles, supports, media, methods and technologies, tangible or intangible. If you do not want your image to be published, please inform MAM (cursos@mam.org.br).
