exhibition production: how does an art show come about?

on Daniele Carvalho and Carol Angelo

Dates: July 05, 12, 19, 26 and August 02, 2025
Saturday
Time: from 09h to 11h30
Duration: 05 meetings
Audience: general interested parties
Investment: R $ 480,00

Online course
Live, via video conferencing platform
Recorded classes available for a limited time only
Course includes certificate at the end

The course aims to highlight the processes that occur behind the scenes of an art exhibition, addressing the complexity of this work and the necessary steps for an exhibition to take place. The aim is to expand the perspective and discussions about this field of activity.

Topics directly related to the day-to-day production of exhibitions are discussed, which are often invisible to the general public. By presenting these processes to participants who do not work in the field, the course opens up opportunities for professional integration. For those who already work, directly or indirectly, in the field, it is an opportunity for exchange, sharing of knowledge and expanding their repertoire.

Considering that production is an essentially collective activity, reflecting on its practices can also contribute to other ways of doing things.

Based on a sequence of actions organized chronologically, the course introduces central issues in the universe of exhibition production, discussing each of its stages: introduction, pre-production, production and post-production. The classes, offered online, include presentation of content in digital material (slides), videos related to the topics covered and suggestions for further reading.

Agenda

Class 01: INTRODUCTION

• Course presentation and bibliography
• Notes on cultural spaces and types of exhibitions
• Brief timeline of the expography
• The role and areas of activity of the exhibition producer
• Video display Cultural Managers: a conversation about exhibition production
• Presentation of the work stages: pre-production, production and post-production

Class 02: PRE-PRODUCTION (part 1)

• Notes on incentive laws, public and private notices, and fundraising
• Preparation of schedules, cost spreadsheets and work lists
• Documents for loans, insurance and transport of works
• Contracts, licenses and other authorizations

Class 03: PRE-PRODUCTION (part 2)

• Design of expographic, lighting and graphic projects
• Purchase of tickets, accommodation and payment of per diem
• Contact with press office
• Functions and performance of the educational sector

Class 04: PRODUCTION

• Execution of the expographic project and adaptations of the exhibition space
• Transport and report of works
• Installation of works
• Installation of audiovisual equipment and its contents
• Execution of the lighting project

Class 05: PRODUCTION AND POST-PRODUCTION

• Printing and application of the exhibition’s visual communication
• Printing of graphic materials
• Cleaning the space and training the security team
• Photographic record of the works and the exhibition
• Opening, maintenance and dismantling of the exhibition
• Letters of thanks for collections and other closures
• Notes on accountability and preparation of final reports

Daniele Carvalho

A black woman from São Paulo, a visual artist and cultural producer, Daniele has been working in the cultural field for twenty years, focusing on producing exhibitions since 2010. She has a degree in Fine Arts and a postgraduate degree in Fundamentals of Culture and the Arts from the Institute of Arts at UNESP, in addition to having studied Cultural Management at the Research and Training Center at SESC-SP.

She worked as an educator at the São Paulo Biennial Foundation, the Banco do Brasil Cultural Center and the Pinacoteca do Estado. As a producer, she was part of the teams at the companies Madaiart, Magnetoscópio and Arte3. She worked for four years in the Curatorship and Production department of the Museum of Modern Art of São Paulo.

She is the founder of canaes_, a cultural production company focused on organizing exhibitions and artistic projects that, through horizontal management practices and networking actions, develops collaborative work with artists, curators, educators, collectives, NGOs, museums, galleries and other cultural agents and facilities. Throughout her career, she has worked on more than 50 exhibitions, performing production, project coordination, exhibition coordination and executive production functions.

Carol Angelo

Specialized in Cultural Management from the SESC-SP Research and Training Center and in Visual Arts from the Belas Artes University Center, Carol Angelo has extensive experience in cultural institutions. She worked in the education, accessibility and courses sectors of the São Paulo Museum of Modern Art and the Lasar Segall Museum.

She worked as a producer on the exhibition Made by… Feito por Brasileiros, held at the former Matarazzo Hospital, and was a production assistant at Base7, collaborating on exhibitions such as Alimentário – Arte e Construção do Patrimônio Alimentar Brasileiro and Beatriz Milhazes – Coleção de Motivos.

For four years, she was part of the MOVA team, working directly at Red Bull Station in several exhibitions and events, in addition to participating in projects such as Valongo – International Image Festival, in Santos. Between 2020 and 2022, she was an executive producer at Arte3, responsible for exhibitions such as Frestas – SESC Arts Triennial and A Parábola do Progresso, at SESC Pompeia. Since 2022, she has been part of the production team at the São Paulo Biennial Foundation.

MAM friend has 20% discount. Be part!
Students, teachers and retirees have a 10% discount
Doubts:
cursos@mam.org.br
WhatsApp: 11 99774 3987

By participating in this activity/event, you authorize, free of charge and definitively, MAM – Museu de Arte Moderna de São Paulo, to use your image, voice, biographical data and characteristic signs, captured in video, audio, photography and prints, for the purposes of recording, disseminating and promoting the Museum's activities, in any means, vehicles, supports, media, methods and technologies, tangible or intangible. If you do not want your image to be disclosed, please inform MAM (cursos@mam.org.br)

credits: Studio in Work