how to make museum plans

on Claudia Vendramini Reis

Dates: August 18, 20, 25, 27, September 01 and 03, 2026
Tuesdays and Thursdays
Hour: 9h to 11h
Duration: 6 meetings
Audience: general interested parties
Investment: R$ 480,00 + fees

Online course
Live, via video conferencing platform
Recorded classes available for a limited time only
Includes certificate at the end
For Libras interpreter, request by email cursos@mam.org.br with 7 business days' notice.

This course offers a theoretical and practical overview of the development of Museum Plans, based on Brazilian legislation. It will cover the context of various museums in Brazil and how to develop strategic museum management plans collectively and collaboratively.

Starting with an introduction based on concepts and case studies, the classes will provide methodologies and activities to map out strategies for democratic, continuous, stable, and sustainable museum management.

The main objective of this course is to provide a foundation for conscious, ethical, and critical museological practice, based on the Museum Statute, which establishes the obligation to develop, implement, and update Museological Plans for Brazilian museums.

For those generally interested, students and professionals from municipal, state, or private museums, and people in continuing education in the field of museology.

Agenda

Class 1 - Museum Plans

• Introductions: instructor and participants.
• A theoretical overview and Brazilian legislation on museums and Museum Plans: Law No. 11.904/2009, which establishes the Statute of Museums; Law No. 11.906/2009, which created the Brazilian Institute of Museums – IBRAM; as well as Decree No. 8.124, which regulates the provisions of both.

Class 2 - The importance of strategic planning

• Conceptual basis for the operational chain of museums and the importance of Museum Plans for public and/or private management.
• Case studies: Pavilion of Brazilian Cultures, creation of a museum project based on federal regulations.
• The importance of Museum Plans for public and/or private management.

Class 3 - 1nd stage of the Museum Plan

• Characterization and conceptual planning.
• Diagnosis and strategic objectives of museums. 
• Case studies: Museum of Primitive Art of Assis – SP and its first museological plan.

Class 4 - Continuation of the 1nd stage of the Museum Plan.

• Applying tools like SWOT, known in Brazil as FOFA – strengths, opportunities, weaknesses, and threats. 
• The importance of the participation of museum workers and society in the process of developing museum plans.
• Case studies: Museum Plans of the art museums of São Paulo, MAM and Pinacoteca.

Class 5 - 2nd stage of the Museum Plan 

• Development of institutional programs, research programs, collections, programming, communication, security, among others, according to the characteristics of each institution.

Class 6 - Continuation of the 2nd stage of the Museum Plan. 

• Development of programs for educational and socio-cultural activities, human resource management, audience management, and architectural and urban planning management.
• Development of projects, monitoring and review of the museum plan.

Cláudia Vendramini Reis

Cláudia Vendramini Reis is a professor in the postgraduate program at the Center for Latin American Studies on Culture and Communication, CELACC – a research support center at ECA-USP, where she has taught the subject Management of Cultural Projects since 2016. She has a master's degree in Museology from PPGMUS-USP, in the research line History of museological processes, collections and archives. She was the production coordinator of the 29th São Paulo Biennial (2010) and manager of the educational program at the São Paulo Biennial Foundation (2017-2019). She is a member of ICOM Brazil. She has coordinated the educational center of the Casa de Cultura do Parque since 2023.

MAM friend There's a 20% discount. Be part!
Students, teachers and retirees have a 10% discount
Doubts:
cursos@mam.org.br
WhatsApp: 11 99774 3987

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credits

Image: Leda Catunda, MAM, 1998. MAM São Paulo Collection. Photo: Ding Musa