a community of art friends
O MAM friend is designed for people looking to get closer to the museum and connect with an engaged community of people who share an interest in promoting art and culture.
We seek to strengthen and expand relationships between members and the institution, reinventing possibilities for social connection through art and rescuing its transformative role.
By becoming a member of the program, you gain access to a range of benefits at MAM and a network of partner cultural institutions, such as: monthly invitations to exclusive events; a monthly newsletter with different and curated content, including cultural tips; plus discounts at museums, theaters, publishers, and much more!
Exclusive programming:
- Guided tours of the MAM exhibitions;
- visits to partner institutions;
- social gatherings, such as breakfasts;
- Conversations about the museum's areas, collection, library, and others.
Institutional benefits:
- Free entry (up to 06 people in the family category);
- 20% off MAM Courses;
- 10% off at the MAM Store.
Benefits from partner institutions:
cultural institutions
- Free entry to MASP and a 20% discount on membership to Amigo MASP;
- Free admission and a 20% discount for membership in the Rio de Janeiro Museum of Modern Art's Membership Program;
- Free entry and a 10% discount at the store in the Iberê Camargo Foundation;
- Free entry to the Football Museum;
- Free entry to the Museum of the Portuguese Language;
- Free entry to the Ipiranga Museum (upon request for a ticket to amigo@mam.org.br);
- Free entry to the Afro Brasil Museum and a 10% discount on the membership program, courses, and MAB store;
- 50% discount on admission to the Pinacoteca do Estado de São Paulo and 10% discount on courses;
- 50% discount on exhibitions, 10% discount on MIS courses, 10% discount in the store and at the MIS Club;
- 50% discount on admission to the Inhotim Institute;
- Priority access and a 20% discount on courses at the Tomie Ohtake Institute;
- 10% discount on membership to Amigo EAV Parque Lage;
- 10% discount for joining the Solar Membership Program.
publishers
- 20% discount on the Ubu Editora catalog and on the first monthly payment for Circuito Ubu;
- 10% discount on selected items from the Desapê project catalog;
- 30% discount on purchases at the Act Arte website.
magazines
- Complimentary digital subscription to Quatro Cinco Um magazine, valid for the first 03 months.
courses
- 25% discount ICIB (Italian-Brazilian Cultural Institute);
- 10% discount on courses at the Brazilian Cinematheque;
- 10% discount on courses and support program at the Women's Museum (DAS);
- 30% discount on postgraduate courses at the Municipal University of São Caetano do Sul (USCS).
The music
- 15% discount on shows at Casa Natura Musical.
(The discount is valid for 2 purchases per CPF in the entire category.)
movies
- Discount on the monthly subscription to the FILMICCA platform, valid for the first 06 months.
,
- 50% discount on tickets for the Ruth Escobar Theater and Maria Della Costa Theater;
- 10% discount on tickets to the Municipal Theater.
restaurants
- 10% discount at Vista Café and Vista Restaurante in MAC USP.
stores
- 15% discount on courses and 10% discount on Joules & Joules products.
Discover the membership categories:
more culture
family
If you have any questions, write to amigo@mam.org.br or contact us at WhatsApp.
friends forever
At the beginning of the history of MAM São Paulo, there was a group called the Association of Friends of the Museum of Modern Art of São Paulo (AAMAM), which functioned as an active nucleus and engaged in supporting the museum's activities.
The group included the participation of figures such as the artists Tarsila do Amaral e Anita Malfati, the biologist Andrew Dreyfus, one of the founders of genetics in Brazil, and other personalities active in the cultural scene at the time. Historically, the group met at the famous “Bar do MAM”, located in the Diários Associados building, on Rua 7 de Setembro, and was led by Francisco Luís de Almeida Salles, a film critic and central figure in São Paulo's bohemian scene. Between the 1980s and 1990s, the group transformed into the Membership Program. Through the Membership Program – and since then, MAM has been investing in its relationship with the public through a benefits program that connects people of different ages and regions of Brazil to diverse exhibitions and cultural initiatives related to modern and contemporary art.
O MAM friend is a movement by the São Paulo Museum of Modern Art to look at the past and look to the future, maintaining an active community of people interested in art and being part of the institution's history.