support

a community of art friends

O MAM friend is designed for people looking to get closer to the museum and connect with an engaged community of people who share an interest in promoting art and culture.

We seek to strengthen and expand relationships between members and the institution, reinventing possibilities for social connection through art and rescuing its transformative role.

By becoming a member of the program, you gain access to a series of benefits at MAM and a network of partner cultural institutions, with a monthly invitation to exclusive programming.

friends forever

At the beginning of the history of MAM São Paulo, there was a group called the Association of Friends of the Museum of Modern Art of São Paulo (AAMAM), which functioned as an active nucleus and engaged in supporting the museum's activities.

The group included the participation of figures such as the artists Tarsila do Amaral e Anita Malfati, the biologist Andrew Dreyfus, one of the founders of genetics in Brazil, and other personalities active in the cultural scene at the time. Historically, the group met at the famous “Bar do MAM”, located in the Diários Associados building, on Rua 7 de Setembro, and was led by Francisco Luís de Almeida Salles, film critic and central figure in São Paulo's bohemia. Between the 1980s and 1990s, the group transformed into the Partners Program. Since that time, MAM has invested in relationships with members through a dedicated and engaged benefits, activities and communication program especially for this audience.

The new MAM friend is a movement by the São Paulo Museum of Modern Art to look at the past and look to the future, maintaining an active community of people interested in art and being part of the institution's history.

membership categories

friend mam | more culture: R$ 140,00/year

students, teachers, retirees, people who live outside of São Paulo and cultural workers.

friend mam | individual: R$280/year

general public

friend mam | family: R$540/year

families: free access for all up to six family members.

all family configurations are welcome.

special programming and benefits

The focus of the programs is to bring together MAM friends, its activities, history and spaces. The agenda includes visits mediated by MAM Educativo to exhibitions, visits to partners close to MAM and relevant exhibitions, meetings aimed at socialization and sharing of knowledge and experiences among the group.

In addition to institutional benefits, such as free entry for up to six people in the family category, discounts on courses and stores, the program MAM friend it brings partnerships with cultural institutions that guarantee exclusive advantages for those who hold a cultural sector card.

In addition to year-round free entry to MAM São Paulo, you can enjoy free entry to MASP, Instituto Tohmie Ohtake, MAM Rio and MAC Lima, and get special discounts at other cultural institutions, courses, concerts and shows.

Be MAM friend and come be part of this chapter in the museum’s history!

Created almost 40 years ago, the Collectors Club aims to encourage collecting, make it more accessible and encourage national artistic production. The program is the gateway for anyone who wants to start an art collection!

The association with Collectors Club do MAM is annual and members receive a set of three works of art. Participation also guarantees free entry to the exhibitions. MAM and discounts on museum products and courses.

The 2024/2025 edition, launched on March 01, 2024, features the following artists:

• Andre Ricardo (São Paulo, SP, Brazil, 1985)
• George Love (Charlotte, North Carolina, United States, 1937 – São Paulo, SP, Brazil, 1995)
• Lucia Lagoon (Campos dos Goytacazes, RJ, Brazil, 1941)

São Paulo, SP, Brazil, 1985
Untitled, 2023/2024
Silkscreen printed on 300g paper
80 x 56cm
Edition 70 + PAs

Charlotte, North Carolina, United States, 1937 – São Paulo, SP, Brazil, 1995
Untitled (Unknown stream on the island of Marajó) or
(Unknown river on the island of Marajó), around 1971/2024
Inkjet printing on 100% cotton 315g Hahnemuhle PhotoRag Baryta paper, digitized and optically restored image from the original photographic matrix. Image from the book Service Order 8696 – The Amazon Basin From the Air, published in 1985
60 x 42cm
Edition 70 + PAs
Printer Zé De Boni

Campos dos Goytacazes, RJ, Brazil, 1941
Collage/drawing no. 26, 2023/2024
Silkscreen printed on 300g hahnemühle paper
60 x 42cm
Edition 35 + PAs

Campos dos Goytacazes, RJ, Brazil, 1941
Collage/drawing no. 27, 2023/2024
Silkscreen printed on 300g hahnemühle paper
42 x 60cm
Edition 35 + PAs
*(work horizontally)

Club membership is annual and you will receive a set of 3 works. The works are not available for sale separately. You can choose one of the options from Lucia Laguna's work.

Set value: R$7.000,00

Payment method and details: Pix, bank transfer, debit card, or up to 12 installments by credit card.

The works are available for collection at MAM and are delivered unframed.

contemporary core

In activity for more than two decades, the Contemporary Center is a group of supporters of MAM which aims to encourage national artistic production, train new collectors and promote the exchange of information, making it possible to deepen knowledge of contemporary art – mainly Brazilian.

benefits in breast

• Free entry to MAM exhibitions
• 20% discount on regular MAM courses
• 10% discount on works from the Collectors Club
• 10% discount at the restaurant at MAM
• 10% discount on MAM Store institutional line products

exclusive programming

• Weekly meetings, with experiences such as visits mediated by curators at the pre-opening of museum exhibitions
• Visits to private collections and artists' studios special discounts and free of charge at partner institutions
• Receiving VIP Invitation to national and international art fairs
• Partner card for free access to various museums around the world

Membership fee: R$5.200

Join MAM's contemporary core and be part of a unique universe of exclusive experiences. For more information and to secure your membership, contact nucleo@mam.org.br
WhatsApp +55 (11) 94121-8838

core panorama

The Panorama of Brazilian Art is a biennial and fundamental project in the history of the São Paulo Museum of Modern Art, and also one of the most traditional periodic exhibitions in the country. The first edition took place in 1969, on the occasion of the reopening of MAM São Paulo in its new headquarters in Parque Ibirapuera.

The Panorama Center aims to revisit and value the history of this exhibition, its importance for MAM and for the production and research on Brazilian art. Supporters of this program play a vital role in fostering the exhibition's artistic production and acquiring works from Panorama for the museum's collection. It is a program aimed at individuals who are interested in encouraging art and culture through financial support to MAM.

By being part of Núcleo Panorama, you contribute to

• acquisitions of works from Panorama for the MAM collection
• holding the exhibition
• promote artistic production in Brazil
• support participating artists

benefits in breast

• Priority and unlimited access to MAM exhibitions
• Discounts on the MAM partner network
• 10% discount on individual works from the Collectors Club
• Special kit with store products developed on the occasion of Panorama
• Invitations to participate in special meetings with Panorama curators and artists
• Catalogs of all MAM exhibitions
• Insertion of the name on the wall of MAM supporters, on the website and catalogs of all museum exhibitions

exclusive programming

• Weekly meetings, with experiences such as visits mediated by curators at the pre-opening of museum exhibitions
• Visits to private collections and artists’ studios
• special discounts and free of charge at partner institutions
• Receiving VIP Invitation to national and international art fairs
• Partner card for free access to various museums around the world

Below is the active list of members of Panorama Center:

Alberto Srur
Ana Beatriz Penha Gonçalves
Anita Kuczynski
Antonia Bergamin, Conrado Mesquita and Thomas Toledo
Antonio Almeida and Michele Uchoas de Paula
Cleusa De Campos Garfinkel
Carlos Dale Junior and Roberta Dale
Daniel Augusto Motta
Diego Fernandes and Dani Romani Fernandes
Eduardo and Ariely Farah
Eduardo Suassuna and Marcelle Farias
Fatima and Marco Antonio Lima
Felipe Dmab, Matthew Wood and Pedro Mendes
Guilherme Martins Duarte and Victoria Steinbruch
Ian Duarte and Allann Seabra
Jessica Cinel
Luciana Caravello
Luiz Alberto Danielian and Ludwig Danielian
Malvina Sammarone
Maria Luisa Barros
Marilia Chede Razuk
Milton Goldfarb
Odine and Marcos Ribeiro Simon
Olavo Egydio Setubal Junior
Paula Azevedo
Pedro Henrique Carvalho de Assis Martins
Renata
Ricardo Garin Ribeiro Simon
Rodrigo Mitre
Teodoro Bava and Eduardo Baptistella Jr
Teresa Cristina R. Ralston Botelho Bracher
Thiago Gomide and Fabio Frayha
Tomás Mousinho Gomes Carvalho Silva
Vanessa and Bruno Amaral
Vilma Eid

From 2024 onwards, Art Incentives were integrated into the Panorama Center.

Membership price starts at R$15.000
Be part of and actively involved in the history of Panoramas and the MAM.
For more information and to secure your membership, get in touch

information and contact
+55 11 5085-1322 or nucleo@mam.org.br

Program dedicated to legal entities, making it possible to enjoy the benefits of cultural incentive laws, such as the Federal Law, ProAC ICMS and Pro-Mac, for example, to finance museum projects. There are three lines of sponsorship: institutional, exhibitions, permanent programs and special projects.

We have prepared a manual with step-by-step instructions on how you can make your donation.

For more information, contact us by email: partners@mam.org.br.

maintainers

platen

gold

talk

institutional

media

art and ecology

contacts with art

same different

official player

MAM's infrastructure makes it possible to hold personalized events, with exclusive visits to the exhibitions on display. Holding an event at MAM is making a direct contribution to the maintenance of the museum.

restaurant

The Prêt restaurant space at MAM overlooks the Sculpture Garden and can accommodate 120 people for a meal or 300 for a cocktail.

auditorium

The Lina Bo Bardi auditorium has a capacity for 200 people and has complete audiovisual equipment.

request your quote

+55 11 5085 1323
+55 (11) 99292-1283

Help MAM São Paulo spread culture, art and education using your income tax

The Federal Culture Incentive Law (Rouanet Law) allows donations for cultural actions to be deducted from Income Tax. The donation can be fully deducted from the tax due, and you will have less tax to pay or a greater refund to receive.

Physical weights Those who declare using the full form can deduct donations of up to 6% of the Income Tax due, without affecting the deduction of health and education expenses.

Legal entities taxed on real profit can deduct contributions of up to 4% of the Income Tax due for the year.

More information: doacao@mam.org.br.

How to donate?

1. Fill out the membership form below and send it to MAM
2. MAM informs you of the account number to deposit your donation
3. You make the deposit
4. MAM issues and sends the patronage receipt