support
friend mam
a community of art friends
O MAM friend is designed for people looking to get closer to the museum and connect with an engaged community of people who share an interest in promoting art and culture.
We seek to strengthen and expand relationships between members and the institution, reinventing possibilities for social connection through art and rescuing its transformative role.
By becoming a member of the program, you gain access to a range of benefits at MAM and a network of partner cultural institutions, such as: monthly invitations to exclusive events; a monthly newsletter with different and curated content, including cultural tips; plus discounts at museums, theaters, publishers, and much more!
friends forever
At the beginning of the history of MAM São Paulo, there was a group called the Association of Friends of the Museum of Modern Art of São Paulo (AAMAM), which functioned as an active nucleus and engaged in supporting the museum's activities.
The group included the participation of figures such as the artists Tarsila do Amaral e Anita Malfati, the biologist Andrew Dreyfus, one of the founders of genetics in Brazil, and other personalities active in the cultural scene at the time. Historically, the group met at the famous “Bar do MAM”, located in the Diários Associados building, on Rua 7 de Setembro, and was led by Francisco Luís de Almeida Salles, a film critic and central figure in São Paulo's bohemian scene. Between the 1980s and 1990s, the group transformed into the Membership Program – and, since then, MAM has been investing in its relationship with the public through a benefits program that connects people of different ages and regions of Brazil to diverse exhibitions and cultural initiatives related to modern and contemporary art.
O MAM friend is a movement by the São Paulo Museum of Modern Art to look at the past and look to the future, maintaining an active community of people interested in art and being part of the institution's history.
membership categories
friend mam | more culture: R$ 140/year
students, teachers, retirees, people who live outside of São Paulo and cultural workers.
friend mam | individual: R$280/year
general public
friend mam | family: R$ 540/year
families: free access for all up to six family members.
all family configurations are welcome.
special programming and benefits
The focus of the programs is to bring together MAM friends, its activities, history and spaces. The agenda includes visits mediated by MAM Educativo to the exhibitions, visits to close partners of MAM and to relevant exhibitions, meetings aimed at socializing and sharing knowledge and experiences among the group.
In addition to institutional benefits, such as free entry for up to six people in the category familydiscounts on courses and in-store, the program MAM friend it brings partnerships with cultural institutions that guarantee exclusive advantages for those who hold a cultural sector card.
In our partner network, you will be able to enjoy free entry to MASP, Museum of Portuguese Language, Football Museum and get exclusive discounts on other cultural institutions, courses, concerts and shows.
Be MAM friend and come be part of this chapter in the museum’s history!
collectors club
Created almost 40 years ago, the Collectors' Club aims to encourage collecting, make it more accessible, and foster national artistic production. The program is the gateway for anyone looking to start an art collection!
Membership in the MAM Collectors' Club is annual, and members receive a set of three artworks. Participation also grants free admission to MAM exhibitions and discounts on museum products and courses.
The 2025/2026 edition, launched on August 27, 2025, features the participation of the artists:
- Regina Gomide Graz (Itapetininga, SP, Brazil, 1897 – São Paulo, SP, Brazil, 1973)
by Overflow Movement (founded in São Paulo, SP, Brazil, 2023) - rosana paulino (São Paulo, SP, Brazil, 1967)
- Waltercio Caldas (Rio de Janeiro, RJ, 1946)
Regina Gomide Graz (Itapetininga, SP, Brazil, 1897 – São Paulo, SP, Brazil, 1973)
by Overflow Movement (founded in São Paulo, SP, Brazil, 2023)
Untitled, from Screen [from Folding Screen], 1933/2025
hand-embroidered in wool on canvas, based on a textile work by Regina Gomide Graz, created by Movimento Transbordar
30 x 30 cm
Edition 70 + PAs, produced by MAM São Paulo with licensing from the Gomide family
rosana paulino (São Paulo, SP, Brazil, 1967)
Night bird, 2025
watercolor monotype screen printing on 300g Hahnemühle paper
53 x 38 cm
Edition 70 + PAs
Waltercio Caldas (Rio de Janeiro, RJ, 1946)
Anatomy of a Perfume, 2025
low relief engraving, fine art printing on Hahnemühle Photo Rag 308g paper glued to Mistral Tradition Premium White Fedrigoni 400g paper, and screen printing
40 x 75 cm
Edition 70 + PAs
Club membership is annual and you'll receive a set of three artworks. The artworks are not available for purchase individually.
Set value: R$8.000,00
Payment method and details: Pix, bank transfer, debit card, or up to 10 installments with a credit card.
The works are available for collection at MAM and are delivered unframed.
núcleo mam (mam nucleus)
contemporary core
In operation for twenty-five years, the Contemporary Center is a group of supporters of MAM which aims to encourage national artistic production, train new collectors and promote the exchange of information, making it possible to deepen knowledge of contemporary art – mainly Brazilian.
benefits in breast
- Free admission to MAM exhibitions;
- 20% discount on regular MAM courses;
- 10% discount on works from the Collectors' Club*;
- 10% discount on products from the MAM Store's institutional line.
*Discount subject to the choice of artwork.
exclusive programming
- Weekly meetings, with experiences such as curator-led tours before the opening of museum exhibitions;
- Visits to private collections and artists' studios;
- Special discounts and free admission at partner institutions;
- Receiving a VIP invitation to national and international art fairs;
- Partner card for free access to various museums around the world.
Membership fee: R$5.200
Join the MAM Contemporary Nucleus and become part of a unique universe of exclusive experiences. For more information and to secure your membership, please contact us. nucleo@mam.org.br.
WhatsApp: + 55 (11) 94121-8838
core panorama
The Panorama of Brazilian Art is a biennial and fundamental project in the history of the São Paulo Museum of Modern Art, and also one of the most traditional periodic exhibitions in the country. The first edition took place in 1969, on the occasion of the reopening of MAM São Paulo in its new headquarters in Parque Ibirapuera.
The Panorama Center aims to revisit and value the history of this exhibition, its importance for MAM and for the production and research on Brazilian art. Supporters of this program play a vital role in fostering the exhibition's artistic production and acquiring works from Panorama for the museum's collection. It is a program aimed at individuals who are interested in encouraging art and culture through financial support to MAM.
By being part of the Panorama Nucleus, you contribute to:
- acquisitions of works from Panorama for the MAM collection
- holding the exhibition
- promote artistic production in Brazil
- support participating artists
benefits in breast
- Priority and unlimited access to MAM exhibitions;
- Discounts at MAM partner partner locations;
- 10% discount on works from the Collectors' Club*;
- Special kit with products from the store developed for the Panorama event;
- Invitations to participate in special meetings with curators and artists from Panorama;
- Catalogues of all exhibitions at MAM;
- Inclusion of the name on the wall of supporters of MAM, on the website and in the catalogs of all the museum's exhibitions.
*Discount subject to the choice of artwork
exclusive programming
- Weekly meetings, with experiences such as curator-led tours before the opening of museum exhibitions;
- Visits to private collections and artists' studios;
- Special discounts and free admission at partner institutions;
- Receiving a VIP invitation to national and international art fairs;
- Partner card for free access to various museums around the world.
Below is the active list of members of Panorama Center:
Anita Kuczynski
Antonio Almeida and Michele Uchoas de Paula
Cleusa De Campos Garfinkel
Deborah Assalve Strike
Eduardo Suassuna and Marcelle Farias
Felipe Dmab, Matthew Wood and Pedro Mendes
Gilberto Azevedo de Moraes and Maria Carolina de Almeida
Julia and Ricardo Simon
Luiz Alberto Danielian and Ludwig Danielian
Malvina Sammarone
Maria Luisa Barros
Marilia Chede Razuk
Odine and Marcos Ribeiro Simon
Olavo Egydio Setubal Junior
Teodoro Bava and Eduardo Baptistella Jr
Teresa Cristina R. Ralston Botelho Bracher
Tomas Gabriel Yazbek and Leticia Nigro Mazon
Vanessa and Bruno Amaral
Vilma Eid
William Maluf
From 2024 onwards, Art Incentives were integrated into the Panorama Center.
Membership fee starts at R$15.000.
Be part of and actively involved in the history of Panoramas and the MAM.
For more information and to secure your spot, please contact us.
information and contact
+ 55 1194121-8838 ou nucleo@mam.org.br
partnerships and projects encouraged
partnerships
The Partnerships This role is responsible for the strategic management of relationships with sponsors, legal entities, institutional partners, and media outlets. Its responsibilities include prospecting and raising funds, with an emphasis on tax incentive mechanisms, and monitoring agreed-upon deliverables, ensuring compliance with agreements, quality of deliverables, and transparency in established relationships.
Sponsorship categories are defined according to the investment amount and are organized as follows:
maintainer – above R$ 800.000,00
Platinum – between R$400.000,00 and R$799.000,00
Gold – between R$100.000,00 and R$399.000,00
Silver – up to R$ 99.000,00
Media – pro bono support
Institutional – pro bono support, exchanges and institutional cooperation
This structure allows for the development of strategic partnerships, tailored to different investment profiles and aligned with the museum's institutional objectives.
For more information, contact us via email captacao@mam.org.br.
encouraged projects
The Incentivized Projects The MAM (Museum of Modern Art) is responsible for developing, registering, monitoring, and reporting on projects submitted to public entities. Its work encompasses annual plans implemented through three incentive laws—the Federal Law for Cultural Incentives (Lei Rouanet), the state law (ProAC ICMS), and the municipal law (ProMAC)—as well as agreements with the city government, such as subsidies and contributions.
See the manual with step-by-step instructions on how to support MAM São Paulo:
hold your event
MAM's infrastructure makes it possible to hold personalized events, with exclusive visits to the exhibitions on display. Holding an event at MAM is making a direct contribution to the maintenance of the museum.
Request your quote:
donate your go
Help MAM São Paulo spread culture, art and education using your income tax
The Federal Culture Incentive Law (Rouanet Law) allows donations for cultural actions to be deducted from Income Tax. The donation can be fully deducted from the tax due, and you will have less tax to pay or a greater refund to receive.
Physical weights Those who declare using the full form can deduct donations of up to 6% of the Income Tax due, without affecting the deduction of health and education expenses.
Legal entities taxed on real profit can deduct contributions of up to 4% of the Income Tax due for the year.
More information: doacao@mam.org.br.
How to donate?
- Fill out the membership form below and send it to MAM
- MAM informs you of the account number to deposit your donation
- You make the deposit
- MAM issues and sends the patronage receipt